About Us: Comme Des Garçons

Founded in 1969 by the visionary designer Rei Kawakubo, Comme Des Garçons is more than just a fashion brand—it’s a movement. Born in Tokyo, Japan, and later making waves in Paris, Comme Des Garçons has become synonymous with pushing boundaries and redefining the fashion landscape.

The Beginning: A New Vision

Rei Kawakubo, a true pioneer in the fashion world, launched Comme Des Garçons with a clear mission: to break away from conventional fashion norms. She didn’t come from a traditional design background, which might explain her fearless approach to creating something new. From the start, Comme Des Garçons was different. The brand’s name, “like boys” in French, hints at Kawakubo’s desire to challenge gender norms and blur the lines between masculine and feminine fashion.

Breaking the Mold

What sets Comme Des Garçons apart is its commitment to innovation. The brand’s designs are known for their avant-garde nature, often featuring unexpected shapes, asymmetry, and bold textures. Kawakubo’s collections have introduced everything from oversized silhouettes to deconstructed garments that question the very essence of clothing. Her work is often described as art, with each piece telling a story or making a statement.

Kawakubo’s approach is not just about creating clothes; it’s about challenging how we think about fashion. She doesn’t follow trends; she makes them. This dedication to originality has earned Comme Des Garçons a devoted following among those who see fashion as more than just something to wear—it’s a form of self-expression.

The Comme Des Garçons Aesthetic

At its core, Comme Des Garçons is about the unexpected. The brand embraces black as a color of choice, but it’s not about simplicity. Instead, black becomes a canvas for texture, shape, and form experimentation. The designs often feature layering, draping, and a mix of fabrics that create depth and intrigue.

One of the most recognizable aspects of Comme Des Garçons is its play with proportions. You’ll find oversized jackets, voluminous skirts, and pieces that defy tailoring rules. This approach challenges the traditional ideas of beauty and what is “flattering.” For Comme Des Garçons, it’s not about fitting in—it’s about standing out.

A Global Influence

Since its debut, Comme Des Garçons has grown from a small Japanese label to an international powerhouse. The brand’s flagship store in Tokyo and its presence in Paris, London, and New York have made it a global icon. Comme Des Garçons has also collaborated with various artists, designers, and brands, further cementing its influence in fashion.

One of the brand’s most notable ventures is Dover Street Market. This multi-brand retailer showcases Comme Des Garçons and a curated selection of other innovative designers. This concept store embodies Kawakubo’s vision of fashion as a collaborative and ever-evolving art form.

Our Philosophy

Comme Des Garçons is for those who dare to be different. It’s for the individuals who see fashion as a way to express their unique identity, aren’t afraid to step outside the box, and value creativity over conformity. Whether you’re drawn to the brand’s iconic deconstructed pieces, its bold use of texture and shape, or its fearless approach to design, Comme Des Garçons offers something that speaks to the rebel in all of us.

Join Us

At Comme des Garçons, we invite you to explore the world of unconventional fashion. Discover pieces that challenge the norm and make a statement. Whether you’re new to the brand or a long-time admirer, we’re here to inspire and empower you to express yourself through anything that’s unconventional. Welcome to Comme des Garçons, where breaking the rules is the rule.